We were introduced to the idea of a new cleaning product range that would compliment the Kitchen and Household appliances that Euro owned. Commencing with a brand strategy and naming workshop, we devised and researched into a new name, tagline and began a visual Identity design system and voice for Aktivo. Throughout our packaging design and collaborations with the local chemists and Euro suppliers and after a comprehensive research phase, we considered its competitive market place, all sales objections, product legislation and unique selling propositions, with a focus on the existing Eurostyle Group target audiences and ensured we could overcome any barriers of entry. The packaging design including labels and bottle shapes and colour, photography, copywriting of features and benefits, iconography, point of sale and signage kits, fact sheets, together with digital and print media marketing and campaigns, retail competitions, all in sync with the Euro Appliances and Alfresco distribution channels and its audiences. This is now a premium, Australian design and made cleaning brand and a serious contender with its vast collection (over 20 Aktivo products), fulfilling each Kitchen, Laundry, Dishwashing and Coffee product categories.