After delivering a detailed brand and marketing report for Sarah of Delovely, we created a complete reinvention of her Delovely business suite of identities, primarily with bespoke facial and beauty salon services, therapeutic soy candle product development and Gourmet Delectables. Since inception, we have been thrilled liaising with Sarah and everything that she does for the beauty world and the tailored customer experience. We needed her new brand to reflect its excellence and artistic forward thinking touch. And it did. Excited with a renewed confidence in her own distinctive beauty and brand path, we created what was known to be “breathtaking and experimental Art Deco and Art Nuevau designs.” A visual decorative feast that was delineated through out all Delovely’s stationery and “pick up by personality” Business Cards, Salon signage, website, menus, gift cards and new names of soy candles and artisan biscuits range. Our product and strategic brand workshops captured new ways in retaining customer loyalty while attracting a higher calibre of clientele and distributors. As a living and sensory experience within Delovely’s beauty brand with global connections, See Design saw an opportunity to collaborate and create a “Save your Skin” program, that was outreached and funded by various Adelaide salons and a state wholesaler who was expressed interested in what we pitched the global market had to offer. This led to us to travel to the US on a research expedition at the prestigious World Aesthetic Conference and Expo, which piloted new beauty product distribution channels and awareness of upcoming global trends that had no hit the Australian landscape.

After a successful and proud 14 years in business, Sarah has recently decided to retire the brand of Delovely and now adopt a new skin clinician narrative and professional services rather than its focus on beauty, and a tone of voice that specialises solely on her love of skin solutions and products. You can see the new branded works here that we have commenced in creating for Decoding Skin by Sarah Kha.

The Delovely Soy Candles Identity was also selected (with over 35,000 logo considered) and published in the world’s most comprehensive logo design series book called Logo Lounge. A publication that recognises identities by international leading designers world wide. Published in the USA.

Check out Sarah’s Testimonial here