Keeping it easy and expandable - with accessible box storage solution choice attached with simplicity, speed and availability - were all the traits that Will wanted to articulate his point of difference. Seeing a gap in the existing marketplace place along with his experience in owning a delivery company, Will needed help with formulating a memorable, likeable and extendible business name, that was distinctive and short in comparison to some of the big names in the box packaging business. With our Names Workshop, Competitor Review and Analysis, Brand ID development design and style guide, EZ PAX became the perfect name to communicate the benefit to the end user—customers who just need storage boxes, made easy with a speedy turnaround and a simple strategy of quality and great customer experience.