USECO exactly says what it does—simple, effective, and eco-conscious. When Will and Lina, a hardworking duo in the delivery and packaging industry, came to us, they needed a solution that made sense for their new range of eco-friendly moving boxes.

Through a business name and brand workshop, we captured their vision. The clever use of the double "E" at the heart of the brand identity reflects both their ethos and the integrated design of the box lid—creating a memorable, iconic symbol.

The colour palette complements the natural elements of the brand, reinforcing the "reuse first" principle. USECO's strong, adaptable name pairs perfectly with its distinct logo and signature packaging design, making it instantly recognisable—whether in corporate settings or private moving spaces.