After winning award after award for her Newborn baby photography, Melissa knew it was time to have a logo and mark that illustrated a personal style, was easy to watermark on her images and apply to various brand assets like digital media marketing, signage and website. After a few short coachable meetings and understanding of Melissa’s personality traits and style, we designed and created a new custom hand drawn signature logo mark, hand written words for signage and a colours palette or Aqua and Grey that was portrayed in a visual aesthetic mood board for her website and digital marketing.