We found out when Chef Charbel was a kid, he regularly missed days off school, to purposely stay home and begin his journey of experimental cooking while watching TV cooking shows (as much as 5 days in a row!). Our unique name brand workshop methodology, also brought to attention Charbel’s heritage, influences, style, surprises, passions and culture, which derived a distinguished name “Modish 5” for his new cafe. Prevailing a cooking style and fashion in meaning, Arabic heritage with a French flair, 5 sensory environment touch points and menu changes, we were able to design a meaningful logo type with a concept of entwined change, flow and motion for its visual language and tone within the cafe and signage. We also took the opportunity to hand draw and paint with black and gold leaf features, Modish 5’s icon on the side wall as you enter the cafe. A memorable talking point and an iconic backdrop for social media photography.