If you are looking for genuine people who embrace a community spirit, a love of serving up local produce and ultimately passionate about beer and the friendships it draws near, then you have to know about Al and Rose from Lobethal Bierhaus. As they pay homage to an Adelaide Hills Artisan culture, so do their premium beers. A respected master beer craftsman, Al doesn’t blindly follow trends but does acknowledge that a strong brand presence is a powerful business essential and his background in corporate finance, knows that only one competitor can be the cheapest and others have to have cultivate a timeless brand offering to bring in the profits. So after a few years of Rose prodding Al to change the labels, he saw the need to refresh the designs and align them to a younger, retail and wholesale target audience, without alienating its current loyal customer base. We designed a series of labels that illustrated the personality of each as if they are all Al’s mates. Our Brand Strategy workshop extracted the personality of each beer, setting the visual tone while introducing the iconic roofline shape of the historic Woollen Mills building and the home of Lobethal Bierhaus. Leveraging on this distinctive shape, we have used it consistently throughout all our visual tools and packaging works as a memorable and recognisable mark. The new labels, photography for existing website, branded stationery and brochures deliver a boutique, artisan and premium experienced brand presence and packaged with an Award Winning collection of crafted Beer.

Read our testimonial from Al and Rose here.