Formerly from the House of Delovely, Skin Clinician and Beauty Therapist, Sarah Kha knew it was time to retire her Delovely Beauty Brand (which we have loved working on). After 14 years in business she recognised it was time to refocus and align her passion with skin. We began with Sarah’s philosophy at the forefront. It has always been to ensure there are clear messages and accurate accounts of how our skin functions and what it needs to heal and look it's best. A new name - Decoding Skin, was birthed with one key objective - to take the overwhelm out of this skin thing! “Life is always changing and sometimes it shows up on our skin”. This new story had to be told and the drive towards the visual brand and website development began. Utilising the recognition of the “D” from the existing successful brand Delovely, we interwove this symbol along with a puzzle like profile, representing Sarah’s signature 4 step process together with an array of skin colour palette points. Qualified in Skin Diagnostics, it was paramount that we could extract a visual language with a crisp yet warm tone, targeting a younger audience by illustrating key graphic touch points throughout its imagery. This new eye-catching brand has attracted those focussed on skin solutions and has been effective in positioning Sarah as an expert in Skin.

www.decodingskin.com.au