Implanting a new Identity and graphic style pathway for Medi Sculpt has given them face to a new kind of fast retail feel. This cosmetic injectables and skin company wanted to create an eye catching identity that would stand out and differ from its opposing retail counterparts. The translucent and transformative overlays within the profile shapes in the logo design, symbolic of an artistic organic face with pastel undertones and fashionable and stylised serif and sans typefaces. When a logo is designed and extendible in its message, it makes for a fun and abstract style guide to be implemented with a range of ideas and directions to suit print and screen media and marketing.