coach. connections. collaboration and contributions. It’s all about the .co This is what we saw when we began to work on Nic and Bec Petrucco’s Executive Coaching Business. After 20 years of developing a purpose driven, values based professional coaching and consulting practice it was time to create a new vision, new values and new concepts of what their experiences, credibility and generosity had to offer. Our Name and Brand workshop led to strategic and creative application of the new name and identity (previously HCMC Group Consulting Practice). Designing and developing a Human Centered approach with the diverse imagery of “the hand of” impact, leadership, cultures, teamwork, and wellbeing. Complimented with bespoke hand scripted lettering with a strong and clear .co connection. Simple and effective symbology in all digital and print marketing with a memorable domain name registration (it’s in the name!). Represented with earthern and environmental hues of greens and greys, the global, centric connective dots within the co, combining hand scripted personality points and a visual tone that collaborates with its audience. It becomes such an joy when you have all the essential and integral brand elements in place that applying them to a new website, social and sustainable enterprise profiles, coaching programs and a vast array of modules and consulting documentation becomes an organic yet intentional and meaningful work…. and lets not forget how much we learn about the craft of coaching!

Check out Nic’s testimonial in our “they say” page.

www.petruc.co